Synthesizing a Community.

Services

  • Digital Strategy
  • Content Marketing
  • Site/ CMS Development
  • Search Engine Optimization

Deepening engagement with Yamaha Synth enthusiasts

Yamaha synth users are passionate music makers, listeners and product enthusiasts. They needed an online resource to ask questions, leave tips, and learn innovative ways to express their craft via their instrument. The vast synth community existed, but needed to be better organized and facilitate engagement. With a combination of research, content and functionality, created something powerful for the masses of current - and potential - synth lovers.
Off-white background with a screenshot of a web page showing images.
Purplish background with a screenshot of a computer screen showing a synthesizer.
Silhouette image of a man from the back watching a performer on stage.

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