Helping Boy Scouts of America raise $13M for a community center
Capital campaigns have always been a cornerstone of nonprofit funding for major endeavors, such as a new building construction project or opening a new park. A huge myth in digital fundraising for capital campaigns is that it always needs to be nonprofit-to-consumer. That's a lot of individual donations to fund a multi-million dollar project. If done correctly, an organization can use a digital strategy and infrastructure to have a wider appeal, including attracting corporate donors.
In partnering with The Giving Group - we did just that to to help raise millions of dollars for a community center.
The process to success began with multiple discovery sessions to fully understand the objectives of the campaign, the existing database of prospects, as well as, the strengths and challenges in marketing to the potential donor pool. Creating and executing an effective digital strategy and infrastructure - with site, social, search, content, and CRM elements - drove tangible results.
If you tell your story well, it can be found by individuals AND corporations willing to fund your cause.