You’ve worked hard building your brand, but does your brand accurately reflect who you are and what you do? Personally - I use the cocktail party litmus test. When someone asks where I work, do I cringe when saying the name? For quite awhile, the answer was a resounding “yes.”
We’re freshly rebranded - with the process top of mind.
I started SocialRaise back in 2008 as a social fundraising platform, so the name made sense. However, throughout the years we’ve taken an agency approach solving problems for clients by concentrating on digital marketing, technology development, CRM and BI.
In 2008, the name worked - in 2017, not so much. We just relaunched the company as Monday Loves You (more on that below).
What about you? When is it time for your company to rebrand?