Our Blog

Thoughts, news, insights and sometimes just random musings.
Join Monday Loves You's CRM Practice Leader, Cassie Dennis for this interactive event on May 1st in Chicago. This hands-on workshop to learn more about making your business grow is part of Crains Small Business Week 2018.  There is no cost for the event - Registration required  and space is limited.
​I've got to admit it. I've been in technology product and services marketing for a looooong time. Since faxing AS-400 query software product announcements was considered the height of "hi-tech." So when I run into former colleagues or meet other marketers who are of a similar vintage, they ask me if we can grab coffee to d...
On December 17, 2017 Google announced a revamping of the rules for their Ad Grants program, a charitable initiative presently providing 35,000 nonprofits with $120,000 USD of in-kind advertising annually from AdWords. Updated program policies and compliance requirements went into effect as of Jan 1, 2018 for all current Ad Grants recipients: We rea...
To keep your funding active, Google Ad Grants recipients are required to do a bit more management of their AdWords accounts. Our previous article, AdWords Changes to Google for Nonprofits: Overview reviewed the new requirements that were implemented on January 1, 2018. In this article, we review each and explain them in greater detail, providi...
How many customer relationship management (CRM) systems are there out there for B2B sales? More than you'll care to count - which can be daunting if you are trying to answer the question "Which CRM is the best one?" As I said in the first article in this series , the answer truly depends on your specific needs. First things to consider are the size...
 When we're working on any branding projects, one of the most important, yet difficult tasks, is coming up with a solid mission statement. It's the one-liner that sums up what an organization is and what they mean to the world around them. Here are a few of our do's and don't on the perfect mission statement for your organization. Three Tips f...
One of the common questions we get from clients (and potential clients) revolve around website security; what are the dangers, and what things can be done to minimize risk. For the sake of this article, we'll focus on two CMS (content management systems) - Joomla and Wordpress - and things you can do within 24 hours to tighten securi...
The question I get most often about CRM systems for business-to-business sales teams is: "Which CRM is the best one?" My answer is always "It depends". Not what you want to hear, right? But it's true. There are many good customer relationship management (CRM) systems out there. Which one will work for you depends on these 4 things:   1. It was...
If you don’t have an extremely solid understanding of what PCI Compliance is, and you take credit cards in any way, then I beg you to read this article in its entirety. It’ll be the best 5 minutes of your week. Now that I’ve set the expectations high, let’s get on with it... What the serious heck is PCI Compliance and PCI DSS? PCI compliance is a p
Lessons learned starting a company. I write about fun things, and other times I write about super-nerdy and technical things. Today, I thought it would be valuable to create a quick list of “musts” (at least IMHO) for anyone that has that crazy/ nagging idea that keeps them up at night. Otherwise, known as the thought of starting their own company.
United Way Houston hosts us for a day of learning deliciousness! Our own Kevin LaManna and Cassie Dennis from Monday Loves You will be presenting a  day of workshops for nonprofits hosted by United Way Houston.  The workshops will help organizations kick off 2018 effectively with these sessions: 1) Planning for Positive Change with C...
The post-Thanksgiving daily blitz of Black Friday, Small Business Saturday, Cyber Monday will wrap-up with Giving Tuesday - an opportunity to support your favorite nonprofit or 501c3. In order to make your dollar stretch as far as possible, we have a quick and easy methodology to determine *how* to give. The goals are really simple:&...
Cassie Dennis from Monday Loves You tells us about the impact of salary history disclosure for woman in technology in a recent article published by Women Employed.  How I Missed Out on Over $350,000 Working In Technology It’s been a weird and windy road since my 11-year-old-self lost a chess match to an IBM 360 in 1970. Let me be upfront about
You’ve worked hard building your brand, but does your brand accurately reflect who you are and what you do? Personally - I use the cocktail party litmus test. When someone asks where I work, do I cringe when saying the name? For quite awhile, the answer was a resounding “yes.” We’re freshly rebranded - with the process top of mind. I started Social
Constituent Relationship Management (CRM) is a fancy, tech-ridden phrase that means something quite simple. It helps you organize your people and run a more-efficient organization. It allows scenarios such as: If one person attends a bunch of events, but doesn't give any donations, then you know to ask for donations to him differently. If someone c