Attracting an additional 60,000 bargain hunters/year to support services for the disabled at Angel View
The revenue from Angel View, the largest chain of resale shops in Southern California's desert region, funds programs for children and adults with disabilities. They realized that many of their shoppers had no idea they are a charity - and that the donations of stuff and purchases are all for a good cause. They also needed to highlight their new locations to continue growing their donor base. A digital strategy powered by a $120,000/year Google Ad Grant allows them to get the word out about their overall mission, as well as advertise specific new locations. The ad campaigns have resulted in an additional 5000 potential shoppers each month visiting their website - ready to shop.