The digital world has brought us many great things, like Youtube and Facebook. For businesses, it’s brought a whole new slew of opportunities. Business owners can now contact customers in so many new ways and generate business in the e-commerce landscape.
In order to be effective at this you must have a high quality website. Website design plays a crucial role in the effectiveness of a website and sets you apart from the competition. The goal of any website is to generate traffic and engagement from potential customers.
This can be a very hard and confusing process, especially if you’re not tech savvy. So, let me give you some key features of how an effective website design can boost your business’ success. After all, I do work for a Chicago web design company.
1. First Impressions
We’ve all been told from an early age that first impressions are everything. This is even more important in the business world because trust is everything. If your website doesn’t give off a professional look or get your company message across then you’ve failed. The design of your website is the first thing visitors notice when they click on your site. It takes just a few seconds for users to form an opinion about your website and decide whether to stay or leave. Therefore, you want to make sure you have very responsive web design services. The last thing you want is lagging on your site.
When creating a website, you’ll also want to make sure that it’s visually appealing. People want it to be easy on their eyes and not overwhelming. So, if you’re getting help from a website builder make sure you make this priority number one. A well-designed website can create a positive first impression and engage visitors for years to come.
2. UX
User experience, also known as UX, is a major part of website design. Heck, UX jobs are needed now more than ever, too. Great web design can positively influence the user experience. You want your customers to engage with your website and click around to all your pages. A professional website will generally have “about us”, “contact”, and “product” pages within the website. So, you’ll want your website to be easy to navigate and find information. This makes the customer like your brand that much more and will make them want to come back.
UX design aims to produce a friendly user interface design that customers will enjoy and not have to use too much brain power to use. If you succeed in this then visitors will stay longer on your site, which increases the chances of conversions.
3. Branding
Your website design is a reflection of your brand’s identity. The web page should use the same color scheme, logo font, and aesthetics that your brand gives off. You want cohesion between your business and the website. It’s important to use visual elements like your company logo and product photos that allow your website visitors to identify your brand. High quality visual design elements can effectively increase your brand awareness and make customers remember you. Websites are free branding, so use it!
4. Mobile Responsiveness
One piece of technology that people always have on them is their cell phones. With the increasing use of mobile devices, it’s crucial to have a website design that is responsive and optimized for different screen sizes. You’d be surprised at how many websites don’t work as effectively on phones but are good on computers. Things like layout, loading time, and visual elements are all thrown off and slower. A mobile-friendly design ensures that your website looks and functions well on smartphones and tablets. This provides a positive experience for mobile users and lets customers roam your site from any location.
